Published
2 years agoon
URBT News deeply mourns the loss of Wallace “Wally” Amos, esteemed founder of Famous Amos cookies. Famous Amos passed away at 88. His family confirmed the news on Wednesday, marking a significant loss for both the business community and his personal network. Wally Amos not only led with vision as an entrepreneur but also served as a cherished mentor and dear friend to Joseph Collins, CEO of URBT.
Download the URBT News App from your App store. Apple / Andriod
Wally Amos’s journey from a passionate baker to a global cookie icon vividly demonstrates his remarkable innovation and unwavering dedication. Moreover, his Famous Amos cookies didn’t just become a symbol of quality; they were a testament to his deep commitment to excellence.
In addition to their renowned taste and consistency, Amos’s genuine love for people shone through in every bite. Consequently, his cookies not only delighted taste buds but also conveyed the warmth and care he infused into his craft. Thus, Wally Amos’s impact extended far beyond just mere cookies, creating a lasting legacy that resonated with everyone who enjoyed his creations.
Joseph Collins frequently praised the profound impact Wally Amos had on his career. Collins valued Amos as both a mentor and a friend, appreciating the guidance and support he provided.
Collins admired Amos for his entrepreneurial spirit and personal integrity. Their bond extended beyond professional respect into genuine friendship and mutual support. Collins often noted how Amos’s guidance and wisdom played a crucial role in shaping his career and leadership style. Although Wally Amos’s passing leaves a void, his legacy of innovation and mentorship will continue to inspire future generations.
Wally Amos was one of those pivotal people in business who truly shaped my life” states Joseph Collins CEO of URBT. “Wally will be greatly missed.”
In addition to his business achievements, Wally Amos earned recognition for his generous mentorship. He inspired many through his leadership and personal development insights, connecting with and uplifting others in remarkable ways.
URBT News reflects on Wally Amos’s lasting legacy. However, his influence reached beyond the culinary world, impacting countless entrepreneurs, entertainers, and leaders. Amos’s legacy will inspire future generations.
URBT News extends heartfelt condolences to Wally Amos’s family and loved ones. His remarkable contributions and enduring spirit will always be remembered.
As we honor Wally Amos, we simultaneously celebrate his extraordinary achievements and the positive impact he made through Famous Amos cookies. His memory and influence will forever be cherished.
Joseph Collins Jr. is currently leading several high-stakes initiatives that aim to transition Urban TV Network (URBT) from a niche broadcaster into a major global media and lifestyle conglomerate. Below are the key projects and recent activities defining his leadership in 2026: Project Phoenix: The WBD Acquisition Bid. The most ambitious current project under Collins’ direction is Project Phoenix. Building on his history of aggressive media acquisitions (including a previous $40 billion bid for WarnerMedia), Collins is currently spearheading a 2026 initiative to acquire assets from Warner Bros. Discovery. Strategy: The project involves an institutional investor proposal designed to integrate legacy entertainment assets into the URBT ecosystem. Goal: To establish a "community-driven" media giant where stockholders—of which URBT has over 13,000—act as a collective engine for corporate growth and audience engagement. Digital Expansion: URBT News 2026 In early 2026, Collins oversaw the rollout of the updated URBT News digital platform and mobile app. Focus: The app emphasizes "conservative diversity" and provides real-time reporting on urban culture, politics, and technology. Technical Edge: Collins has personally guided the development of the platform's content engine, utilizing modern web frameworks (React/Firebase) to ensure the network remains competitive in the fast-paced digital news cycle. J Collins Beverage Company Collins has branched out into the manufacturing and logistics sector with the J Collins Beverage Company. Products: The company is currently promoting Pure Balance Black Luxury Water, marketed as a high-end, molecularly structured hydration product. Operations: Beyond consumer goods, the company operates as a co-packer and distributor, providing infrastructure and guidance for new beverage brands entering the marketplace. Market Performance & Original Programming Stock Activity: As of late February 2026, URBT (trading on the OTC Pink Sheets) has seen significant market volatility and interest, recently recording substantial percentage gains as investors react to the company’s expansion plans. Programming Budget: The network is currently executing a $500 million programming initiative for the 2025-2026 season, focused on original films and series that push the boundaries of urban storytelling and technical production. Community & Professional Ventures Collins remains deeply involved in high-level branding projects for his professional network. This includes developing promotional materials and keynote speaker branding for associates like Noah Coates, author of The Prayer Box Husband, further cementing his role as a brand-builder in the media space.