You Have A Beer But Not A Bud Light. The beer industry has seen a dramatic shift in the past few years as Bud Light. Until recently Bud Light had been America’s top-selling beer for over 30 years. Bud Light has plummeted from its leading spot to the fourteenth most popular beer. This sudden decline represents an important moment in both the industry and American culture. This decline is essentially calling into question what it takes to maintain popularity while also requiring marketers to take notice of shifts taking place within consumer preferences. Such shifts can have enormous implications for businesses across industries. An understanding that is particularly crucial here as we carefully examine this fascinating development regarding Bud Light.
This blow should make marketers take note of how quickly the tides can swiftly turn with product popularity. In light (no pun intended!) of these facts, let’s dive deeper into why it occurred and what its implications are for today’s marketing landscape.
Bud Light has now plummeted down 14 slots in popularly rankings
In today’s culture of activism and individuality, inclusion is often a hot-button issue. And at the center of those debates lies Anheuser-Busch. One of the largest brewers in the world who recently stirred up social media with an effort to celebrate transgender activist Dylan Mulvaney’s “365 Days of Girlhood” journey. We’ll discuss how Bud Light leveraged its influence to create an intriguing promotion that simultaneously divided consumers while sparkaning conversations about LGBTQ+ rights on social media.
The past year has brought about a significant amount of societal change, particularly regarding the subject of diversity and inclusion. One powerful voice on this topic has once again used social media to give his perspective, Dylan Mulvaney. Dylan an influential LGBT+ TikTok influencer who is also transgender was at the center of a controversy involving Bud Light’s “dive bar” campaign. Now he is in Peru making multiple videos he says are intended to highlight why it feels unsafe for him to remain in the United States. This could have huge implications for marketers everywhere.
The bigger question is how can Anheuser-Busch navigate these waters?
Bud Light has been the undisputed leader in the American beer market. They have had a dominance that spanned nearly three generations. However, according to a recent Gallup poll, Bud Light has now plummeted down 14 slots in popularly rankings. Bud Light is no longer considered America’s favorite beer. This unexpected decline could represent an imminent shift for the beer industry as a whole; marketers must move swiftly to understand this new consumer preference landscape and plan how best to capitalize on it going forward.
The world of marketing is an ever-changing landscape, as companies struggle to stay ahead and anticipate customer needs. Recently, Anheuser-Busch has come under fire due to its Bud Light campaign. Bud Light which has been marketed mostly to “gladiator sports” such as football, basketball and soccer is experincing the backlash, highlighted by a consumer mindset shift when it comes to the LGBT+ community. It’s marketing strategy of marketing to a gender specific none gladitor theme has cause the company to loose market share. Industry professionals must now learn from this mistake in order to navigate these tricky waters more effectively or better yet, avoid them altogether. What does this mean for the future of marketing? In what ways can we ensure that conversations around sensitive topics remain respectful? How can industry professionals move forward in light of recent events?
The bigger question is how can Anheuser-Busch navigate these waters? How do they let consumers know that they are a solid American company that listened to it customers?