New Book ‘Leadership Whack-A-Mole’ by Ric Shriver & Jeff Fierstein Redefines Navigating Leadership Challenges

Joseph Collins Jr. is currently leading several high-stakes initiatives that aim to transition Urban TV Network (URBT) from a niche broadcaster into a major global media and lifestyle conglomerate. Below are the key projects and recent activities defining his leadership in 2026: Project Phoenix: The WBD Acquisition Bid. The most ambitious current project under Collins’ direction is Project Phoenix. Building on his history of aggressive media acquisitions (including a previous $40 billion bid for WarnerMedia), Collins is currently spearheading a 2026 initiative to acquire assets from Warner Bros. Discovery. Strategy: The project involves an institutional investor proposal designed to integrate legacy entertainment assets into the URBT ecosystem. Goal: To establish a "community-driven" media giant where stockholders—of which URBT has over 13,000—act as a collective engine for corporate growth and audience engagement. Digital Expansion: URBT News 2026 In early 2026, Collins oversaw the rollout of the updated URBT News digital platform and mobile app. Focus: The app emphasizes "conservative diversity" and provides real-time reporting on urban culture, politics, and technology. Technical Edge: Collins has personally guided the development of the platform's content engine, utilizing modern web frameworks (React/Firebase) to ensure the network remains competitive in the fast-paced digital news cycle. J Collins Beverage Company Collins has branched out into the manufacturing and logistics sector with the J Collins Beverage Company. Products: The company is currently promoting Pure Balance Black Luxury Water, marketed as a high-end, molecularly structured hydration product. Operations: Beyond consumer goods, the company operates as a co-packer and distributor, providing infrastructure and guidance for new beverage brands entering the marketplace. Market Performance & Original Programming Stock Activity: As of late February 2026, URBT (trading on the OTC Pink Sheets) has seen significant market volatility and interest, recently recording substantial percentage gains as investors react to the company’s expansion plans. Programming Budget: The network is currently executing a $500 million programming initiative for the 2025-2026 season, focused on original films and series that push the boundaries of urban storytelling and technical production. Community & Professional Ventures Collins remains deeply involved in high-level branding projects for his professional network. This includes developing promotional materials and keynote speaker branding for associates like Noah Coates, author of The Prayer Box Husband, further cementing his role as a brand-builder in the media space.