The Faces of Safety. National Safety Consultant David A. Ward, Sr. releases new book The Faces of Safety What is an employee’s life worth? It’s a question that’s rarely asked in the world of business, but it’s one that David A. Ward Sr., an executive safety facilitator, national safety consultant, and OSHA outreach trainer, confronts head-on in his thought-provoking new book, “The Faces of Safety.” Through powerful anecdotes and real-life examples, Ward challenges readers to reconsider their priorities. He wants you to think about how to take action to create safer, healthier workplaces.
The Faces of Safety will stir your emotions and leave you with a newfound appreciation for every hardworking man, woman and young adult that supports every business and reminds us of the immense cost of neglecting their well-being. This book poses tough questions to those in management and reveals the heartbreaking realities of families affected by workplace tragedy. It’s time to face the truth that the pain, suffering, and heartache caused by accidents and the loss of life cannot be described in words or in a monetary figure.
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The Faces of Safety reveals the power of asafety culture.This thought-provoking and inspiring read challenges the way we think about employee safety.
It’s never too late to make a change. Are you, a C-suite executive staff member, ready to lead the way proactively investing in the safety of your employees? Safety must come before profits, as your company’s reputation depends on it. So, ask yourself, what is an employee’s life worth to you? It’s time to make a life-changing impact on your company’s safety values and culture. Safety is an investment, not only in your employees but in your company’s future.
The choice is yours, the consequences are life-changing, and the real question is, are you?
“I wrote this book is too possibly save one life, reduce employee’s exposure to injuries, and educating executive staff members. I wanted to speak about the value of investing in and promoting the core value of safety” states Mr. Ward. “The Face of Safety touches every business, manufacturing, automotive, retail, food processing, transportation, insurance, warehousing, distribution centers, healthcare facilities, federal and state government agencies.”
About the Author: David A. Ward Sr. is a dedicated family-oriented person, married, with five adult children: Toby, David Jr., NaTasha, Candiss, and Kaylynn, and five grandchildren: Braedon, Brycen, Brennan, Gabryela, and Rio. Website: http://davidawardsr.com LinkedIn: https://www.linkedin.com/in/dward3/
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The Faces of Safety will be available for purchase online and in major retail stores upon its release on
Joseph Collins Jr. is currently leading several high-stakes initiatives that aim to transition Urban TV Network (URBT) from a niche broadcaster into a major global media and lifestyle conglomerate.
Below are the key projects and recent activities defining his leadership in 2026:
Project Phoenix: The WBD Acquisition Bid. The most ambitious current project under Collins’ direction is Project Phoenix. Building on his history of aggressive media acquisitions (including a previous $40 billion bid for WarnerMedia), Collins is currently spearheading a 2026 initiative to acquire assets from Warner Bros. Discovery.
Strategy: The project involves an institutional investor proposal designed to integrate legacy entertainment assets into the URBT ecosystem.
Goal: To establish a "community-driven" media giant where stockholders—of which URBT has over 13,000—act as a collective engine for corporate growth and audience engagement.
Digital Expansion: URBT News 2026
In early 2026, Collins oversaw the rollout of the updated URBT News digital platform and mobile app.
Focus: The app emphasizes "conservative diversity" and provides real-time reporting on urban culture, politics, and technology.
Technical Edge: Collins has personally guided the development of the platform's content engine, utilizing modern web frameworks (React/Firebase) to ensure the network remains competitive in the fast-paced digital news cycle.
J Collins Beverage Company
Collins has branched out into the manufacturing and logistics sector with the J Collins Beverage Company.
Products: The company is currently promoting Pure Balance Black Luxury Water, marketed as a high-end, molecularly structured hydration product.
Operations: Beyond consumer goods, the company operates as a co-packer and distributor, providing infrastructure and guidance for new beverage brands entering the marketplace.
Market Performance & Original Programming
Stock Activity: As of late February 2026, URBT (trading on the OTC Pink Sheets) has seen significant market volatility and interest, recently recording substantial percentage gains as investors react to the company’s expansion plans.
Programming Budget: The network is currently executing a $500 million programming initiative for the 2025-2026 season, focused on original films and series that push the boundaries of urban storytelling and technical production.
Community & Professional Ventures
Collins remains deeply involved in high-level branding projects for his professional network. This includes developing promotional materials and keynote speaker branding for associates like Noah Coates, author of The Prayer Box Husband, further cementing his role as a brand-builder in the media space.
