ClarityTTS, Amadeus, and Mitra Travel Collaborate to Create a Travel Platform for Non-IATA Travel Agencies in Malaysia

ClarityTTS, Amadeus, and Mitra Travel Collaborate to Create a Travel Platform for Non-IATA Travel Agencies in Malaysia

Joining forces to create opportunities, boosting booking efficiency and driving market growth.

Amadeus Partners with Mitra Travel and ClarityTTS

TORONTO, ONTARIO, CANADA, October 9, 2024 /EINPresswire.com/ — Amadeus has officially partnered with Mitra Travel and ClarityTTS to enhance travel technology for non-IATA travel agencies.

Boosting Booking Efficiency for Non-IATA Agents

This collaboration seeks to improve the travel booking experience for non-IATA (International Air Transport Association) agents throughout Malaysia. It focuses on developing a cutting-edge booking platform specifically designed by ClarityTTS to address these agents’ unique needs.

Enhancing Travel Content Accessibility

The new digital platform will enable Malaysia-based agents to access both air and non-air content through a single, user-friendly interface. This innovative approach, powered by Amadeus technology, offers real-time access to travel content while maintaining a seamless end-to-end workflow.

Leveling the Playing Field for Independent Agents

This initiative marks a pivotal moment for the Malaysian travel industry, allowing smaller, independent agents to utilize advanced booking tools. Traditionally, these sophisticated resources were available only to IATA-accredited agents, but now non-IATA agencies can offer competitive rates and services.

Dr. Fazil, CEO of Mitra Travel Agency, emphasizes the importance of this partnership, stating, “We recognize the vital role that non-IATA agents play, and this collaboration will enable us to provide better support to them.” The partnership aims to equip these agents with the essential tools necessary for thriving in an increasingly competitive market.

ClarityTTS Amadeus and Mitra Travel Collaborate

Hock Soon Tan, Vice President of Sales and Operations at ClarityTTS, adds, “As a technology provider, our goal is to drive innovation and streamline processes for the travel industry.” This commitment to developing a platform tailored to the needs of Mitra Travel and non-IATA agencies sets a new standard for travel booking solutions in the region.

The platform’s capabilities are supported by advanced Amadeus technology, including Selling Platform Connect, NDCX, and Amadeus Web Services. These technologies ensure that the platform remains robust, reliable, and scalable, meeting the evolving demands of the travel industry and enhancing the competitiveness of non-IATA agents.

Andy Michaels Lim, Vice President of Travel Sellers, Malaysia, Amadeus, asserts, “By leveraging ClarityTTS’s technological expertise and Mitra’s extensive market knowledge, we empower non-IATA agents to compete more effectively.” This multifaceted partnership highlights the strategic vision of Amadeus to uplift and support non-IATA agents in the travel sector.

Chief Public Relations Officer
Clarity Travel Technology Solutions
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ClarityTTS Amadeus and Mitra Travel Collaborate.