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URBT Buys Assets from She Beverage for $54 Million

“This goes beyond the monetary cost” says, CEO Joseph Collins, “we deem the technology their most impressive asset.”

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URBT Buys Assets from She Beverage for $54 Million

URBT Buys Assets from She Beverage for $54 Million – Urban TV Network Corp (OTC: URBT) is proudly announcing their purchase of the assets from She Beverage Company for approximately $54 million in cash and stocks. This groundbreaking acquisition is likely to benefit shareholders of URBT greatly over the coming years due to the cutting-edge technologies included in this purchase.  URBT didn’t purchase the assets solely for its great beverage product line but for its innovative communication technology. This innovation allows influencers to build brands and brand recognition.  The company also purchased a new app for churches that allows pastors to communicate with their membership more effectively.  Slated for launch sometime in 2023. Scoring such a unique investment is sure to be important for URBT moving forward and demonstrate their drive towards success!

Urban TV Network Corp also received 20 acres of land in suburban California as part of this acquisition. Our plans to develop “URBT Studios West” on the land.  There is potential to create world-class television and broadcast studios and we look forward to breaking ground in the near future.

URBT Buys She for $54 Million

URBT will get a technology boost with this purchase

This company was able to create value unparalleled by many companies in the same industry enough for Urban Television Network Corp to make a commitment to purchase the assets. Urban TV Network Corp (URBT) has high hopes for the future of media.  Our investment reflects our confidence in the groundbreaking technologies, “This goes beyond the monetary cost” says, CEO Joseph Collins, “we deem the technologies their most impressive assets.”

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Looking Forward Statements – This media release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company’s current plans and expectations, as well as future results of operations and financial condition. URBT News is a subsidiary of URBT Corp.

URBT Buys She for $54 Million

Joseph Collins Jr. is currently leading several high-stakes initiatives that aim to transition Urban TV Network (URBT) from a niche broadcaster into a major global media and lifestyle conglomerate. Below are the key projects and recent activities defining his leadership in 2026: Project Phoenix: The WBD Acquisition Bid. The most ambitious current project under Collins’ direction is Project Phoenix. Building on his history of aggressive media acquisitions (including a previous $40 billion bid for WarnerMedia), Collins is currently spearheading a 2026 initiative to acquire assets from Warner Bros. Discovery. Strategy: The project involves an institutional investor proposal designed to integrate legacy entertainment assets into the URBT ecosystem. Goal: To establish a "community-driven" media giant where stockholders—of which URBT has over 13,000—act as a collective engine for corporate growth and audience engagement. Digital Expansion: URBT News 2026 In early 2026, Collins oversaw the rollout of the updated URBT News digital platform and mobile app. Focus: The app emphasizes "conservative diversity" and provides real-time reporting on urban culture, politics, and technology. Technical Edge: Collins has personally guided the development of the platform's content engine, utilizing modern web frameworks (React/Firebase) to ensure the network remains competitive in the fast-paced digital news cycle. J Collins Beverage Company Collins has branched out into the manufacturing and logistics sector with the J Collins Beverage Company. Products: The company is currently promoting Pure Balance Black Luxury Water, marketed as a high-end, molecularly structured hydration product. Operations: Beyond consumer goods, the company operates as a co-packer and distributor, providing infrastructure and guidance for new beverage brands entering the marketplace. Market Performance & Original Programming Stock Activity: As of late February 2026, URBT (trading on the OTC Pink Sheets) has seen significant market volatility and interest, recently recording substantial percentage gains as investors react to the company’s expansion plans. Programming Budget: The network is currently executing a $500 million programming initiative for the 2025-2026 season, focused on original films and series that push the boundaries of urban storytelling and technical production. Community & Professional Ventures Collins remains deeply involved in high-level branding projects for his professional network. This includes developing promotional materials and keynote speaker branding for associates like Noah Coates, author of The Prayer Box Husband, further cementing his role as a brand-builder in the media space.

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